Zedex clothing has a design-led manufacturing facility for its brand blue Buddha, with its central design studio located in Ahmedabad itself, led under the innovative design team recruited from India’s top most design colleges like NIFT & NIFD.
Each product category has its own designers and product incharge. These designers travel at least six weeks every year to see trends and gain inspiration. Three main collections are produced each year i.e., summer, winter & festival specials with more than 150 unique designs in each, though these are staggered and infill are added as necessary.
Fabric used for manufacturing is directly being sourced by the company from all top most textile mills in India, based on companies own specifications about colors, designs & blends.